Use of data visualization: Top 10 sneaker sales in 2018 - How many pairs did you buy?
Introduction
Sneaker culture has exploded in recent years， and 2018 proved to be a landmark year for the industry. Companies such as Nike， Adidas， and Reebok continued to innovate and release new styles， resulting in a plethora of options for consumers. This article will analyze the top 10 best-selling sneakers of 2018， as well as explore the trends and patterns in the market.
Top 10 Best-Selling Sneakers of 2018
Using sales data from Zeek， a leading online marketplace， we have compiled the top 10 best-selling sneakers of 2018. The data was based on the number of units sold from January to December 2018.
1. Nike Air Jordan 1 Retro High OG
The Nike Air Jordan 1 Retro High OG was the best-selling sneaker of 2018. This iconic shoe has been a staple in the sneaker world ever since Michael Jordan wore them during his rookie season in 1985. The classic design， combined with limited edition releases and collaborations， ensured the Air Jordan 1's dominance in the market.
2. Adidas Yeezy Boost 350
In second place was the Adidas Yeezy Boost 350， designed by Kanye West. The Adidas-Yeezy collaboration has been a match made in heaven for sneaker enthusiasts， with highly anticipated releases selling out in minutes. The Yeezy Boost 350's sleek design and comfortable Boost sole made it a favorite among consumers.
3. Nike Air Max 97
The Nike Air Max 97 takes the third spot on the list. This retro shoe was originally released in 1997 but made a comeback in 2018 with new colorways and collaborations. The futuristic design of the Air Max 97， with its reflective material and wavy lines， made it a popular choice for sneaker collectors.
4. Adidas Ultra Boost
The Adidas Ultra Boost was the fourth best-selling sneaker of 2018. The shoe's unique design， with its Primeknit upper and Boost sole， made it a popular choice for runners， athletes，[官方] and fashion enthusiasts. The Ultra Boost also had a strong presence in the sneaker community due to its collaborations with high-end fashion brands.
5. Nike Air Force 1
The Nike Air Force 1 is a classic shoe that continues to remain popular among consumers. Its clean， simple design and long-standing history in the sneaker community make it a staple in many collections. The Air Force 1's versatility， with new colorways and collaborations， also made it a top choice for consumers in 2018.
6. Nike Air VaporMax Flyknit
The Nike Air VaporMax Flyknit takes the sixth spot on the list. The VaporMax is a recent addition to the Nike family， first released in 2017. However， it quickly became a best-seller due to its futuristic design and innovative Air unit technology. The Flyknit upper also adds a comfortable and breathable feature to the shoe.
7. Adidas NMD R1
The Adidas NMD R1 was another popular sneaker release in 2018. Its minimalist design， with its Primeknit upper and Boost sole， made it a highly sought-after shoe in the market. Its ability to easily blend into different fashion styles made it a versatile option for consumers.
8. Converse Chuck Taylor All Star Low
The Converse Chuck Taylor All Star Low holds a special place in sneaker history， being one of the oldest and enduring designs on the list. Its simple yet timeless silhouette has evolved over the years， with new colors and materials added to the mix. Its versatility and affordable price make it a top choice for many consumers.
9. Adidas EQT Support ADV
The Adidas EQT Support ADV is a shoe that combines style and comfort in one. Its sleek design， with its Primeknit upper and Continental rubber sole， was inspired by its predecessor， the Adidas Equipment series. The EQT Support ADV's minimalistic design and use of high-quality materials made it a top choice for sneaker enthusiasts.
10. Vans Old Skool
The Vans Old Skool was the final shoe on the top 10 best-sellers list. This iconic skate shoe has stood the test of time， staying relevant for over four decades. Its simple design and customizable options make it a favorite among consumers. The rise in popularity of streetwear fashion also contributed to the Old Skool's success in 2018.
Conclusion
The top 10 best-selling sneakers of 2018 represent a diverse range of brands， designs， and price points. The trends in the market show that consumers seek sneakers that not only look good but also provide high-quality materials and comfort. The rise of collaborations and limited edition releases has also cemented sneaker culture as a fashion staple. Did any of your favorite shoes make the list? How many pairs did you add to your collection in 2018?
